
Yesterday, I found myself with a few hours to thumb-twiddle my way through. Because I’ll tangle with any kind of text that involves running/exercise/nutrition/cooking (including, unfortunately, skimming this while waiting to get my teeth cleaned a month or so ago), I ended up leafing through some of the lackluster literature from the goodie bag from at last weekend’s 10k. Included was the slim, exhaustively titled “magazine,” La Sportiva TrailRunner 2008 Trophy Series Supplement. The cover piece profiles the preeminant trailrunning veteran Simon Gutierrez, describing his laissez-faire training regimen in Alamosa, Colorado. It’s actually a pretty good piece, written by Justin Nyberg, one of Outside’s editors. But then there’s this:
Gutierrez changes out of his running clothes, and plops onto the living room carpet with a pint of beer. He’s wearing an orange Life is Good T-shirt with a little runner bounding across the logo. On a chalkboard in the kitchen, a similar stick figure goes bounding up a mountain with a big smile. The caption says: “It’s all good!”

Apparently, if you want to run like Simon, you’ve got to wear the right goods. Now, I’ve covered my distaste for $25.00, witheringly naive L.I.G. shirts in other, admittedly more intoxicated portions of the Belfry. But this struck me as a particularly egregious example of nasty product placement that further reinforces running’s cultural image-at-large as something that White Suburban People With Disposable Income And Large REI Dividend Check do. To reiterate the main argument of the Belfry (a contention that I’ve begun to refer to as Henry David Thoreau’s Surly Neckbeard and Its Magic Sneakers Argument): running doesn’t require this, or this, and/or especially this (in the event that you’re off enough of your medication to consider adventure racing). All you need is a pair of shoes, some natty cutoffs, a post-run beer in a funky Alf coozy, and, if God has so blessed you with it, a turbocharged imagination. It also helps to have a sick sense of humor, a genetic predisposition towards purposeless masochism, and some degree of comfort being gawked at by bourbon-soaked tramps trying to sleep in underpasses when you’re doing night runs in Boulder County. The roads are open 24 hours a day (although you may have to run armed in some places, a practice that this writer neither engages in nor necessarily encourages, unless you’re talking about Kevin Sorbo mowing through the crowd at the Marine Corps Marathon with two katanas strapped across his back and a Braveheart-inspired woad across the left side of his face).

But the most irritating, and telling, aspect of the above, adjective-frontloaded paragraph is that the author fails to identify what kind of brewski Gutierrez’s got in his chillingly generic “pint.” Not knowing what beer he likes is going to drive me up the wall every time I think about Gutierrez. I imagine it was a rote, mid-budget runner choice, like Fat Tire or Sam Adams. But what if he was pouring something prim and magisterial (Smithwick’s), or straight up South-Central (Evil Eye), or something you’d have to be crazier than a shithouse rat to pour down your gullet (Miller Sharps, recently microwaved Guinness, Budweiser & Clamato).

Considering all of this, I’m asking yam-bear or one of my other more visual art-inclined friends to please draw up a “Life is Not Particularly Good” t-shirt design that involves a stick figure drawings of an albatross getting its head stuck in a plastic ring from a six-pack of pop, or an orphanage burning down, or someone booting black tar heroin. Or whatever.
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Most recent run and atmospheric conditions: Short and quick at Teller Farm. Strange evening weather out–I was more than a little scared I’d get crispified by a stray lightning bolt, as the sky was covered in bizarre storm clouds that resembled nothing so much as the introductory credits to 1984’s The Neverending Story.
Workout/whether or not I expunged my organs: 5k and strides/nope
Total Mileage to Date: 295
Days remaining to Denver: 73










